ShenDa Electric's step-by-step advancement

——Quzhou products going global⑩

Reporter Wang Jihong Correspondent Xu Yanhong Reporting team Mao Zhicheng

On May 6, the reporter walked into the production base of the headquarters of Shen Da Electric Group (hereinafter referred to as "Shen Da Electric") located in Jiangdian Road, Jiangshan City, and saw employees working in pairs to paint and assemble the electric furnace transformers. After a while, the green-shelled, shiny products were carefully packed into boxes and sent to the Turkish market.
"The sales contract has been signed, and we are going all out to focus on production. Among them, the sales revenue in the first quarter increased by more than 15% year-on-year, and foreign orders accounted for about half of the products." Wang Chunxiang, general manager of Shen Da Electric, introduced that overseas business is mainly handled by Shen Da Electric International Engineering Company (hereinafter referred to as "Shen Da International") under the group.

One core and two wings "walking in step"

Similar to the "one core and two wings" layout of Shen Da Electric in Jiangshan, Hubei and the United States, Shen Da International is headquartered in Jiangshan and has offices in Shanghai and Guilin.
Shen Da International was formerly known as Zhejiang Yihui Import and Export Co., Ltd. and was established in November 2007. It was renamed in August 2013. It currently has more than 40 employees, integrating product design, sales, and after-sales service. Its main business is the import and export of electrical goods such as transformers and electric furnaces and related technologies.
In addition to setting up branches in the international metropolis of Shanghai, Shen Da International set up an office in Guilin, Guangxi three years ago. This move was first considered that Guilin is close to Southeast Asia, and the regional market contains huge business opportunities and potential. As important economies in the region, Thailand, Vietnam, and Cambodia are strategic locations for many Chinese companies to deploy overseas. Wang Chunxiang introduced: "Setting up an office in Guilin saves more than 1,100 kilometers of travel, and the radiation of product sales and after-sales service has greatly increased. In addition, there are many local outward-looking professional and technical talents."

Cross-border acquisition "one-step"

In 2014, a cross-border acquisition by Shen Da Electric attracted the attention of the industry: they acquired Aptegraf Transformer Co., Ltd., founded in 1926, in Pittsburgh, USA. This successful acquisition laid a solid foundation for Shen Da Electric's transformer design and manufacturing level to enter the international advanced ranks and further enter the international market.
Wang Chunxiang introduced that the group spent nearly 5 million US dollars to acquire the factory, equipment, office space, dormitory, etc. of Aptegraf Transformer Co., Ltd. "in one step". Last year, the output value of the overseas production base reached more than 15 million US dollars.

Concept iteration and upgrading step by step

In foreign trade, it is a common model to receive orders from abroad and manufacture domestically. Shen Da Electric was established in 2000 and received its first foreign trade order three years later. At that time, each transformer was sold for about 160,000 yuan. Today, Shen Da Electric's high-end transformers are sold for more than 10 million yuan each.
With the changes in foreign policies and the improvement of customer requirements, the proportion of domestic related raw materials has been restricted. In order to expand the market, Shen Da Electric has launched a project general contracting model in the countries jointly building the "Belt and Road". It not only provides customers with main products such as transformers, but also provides "one-stop" services such as switch cabinets, iron bases and even civil engineering. In the past five years, Shen Da International has undertaken more than a dozen general contracting projects in Africa and Southeast Asia.
"In the face of new competitive situations, we have upgraded our development concepts, fully utilized the role of the Pittsburgh production base, and made high-end products according to local standards, using foreign raw materials, and recruiting local employees." Wang Chunxiang said.
In 2024, Shen Da Electric's revenue will be nearly 1.6 billion yuan, of which foreign trade revenue will increase by 161% year-on-year. With the iteration of concepts and the upgrading of technical management, the company has grown from a small corner of western Zhejiang to 3 production bases around the world, covering a total area of 550 acres, a total construction area of more than 180,000 square meters, total assets of 1 billion yuan, and a total number of employees of more than 1,200. The annual production capacity of various electrical products is 50 million KVA. It has established long-term cooperative relations with world-class companies such as Siemens and SMS in Germany, TMEIC in Japan, BHE in the United States, and Danieli in Italy.

Reporter's Notes

Starting from the Southeast Asian and Latin American markets, and then moving towards the United States, Germany, Portugal and other European and American markets, Shen Da Electric relied on the layout concept of "operating" step by step and the diversified product supply strategy to cover a wider market and win more customers. Shen Da Electric's internationalization pace also brings inspiration to the industry - when the scale of trade is expanding and customers are all over the world, enterprises must adhere to the principle of "customer first, integrity first", follow international trade rules, and adhere to the business philosophy of honoring contracts, keeping promises, high-quality services, and mutual benefit and win-win, so that they can run all the way on the fast track of development.

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